Bennett’s T-shirt and jeans aim to project blue-collar appeal, youth and energy to voters

Naftali Bennett, former prime minister and leader of the centrist Together party, is trading his suits for T-shirts and jeans in a strategic bid to connect with voters ahead of Israel's upcoming election. The shift in wardrobe, a deliberate move by his campaign managers, aims to present Bennett as younger, more energetic, and accessible.

Campaign officials believe the casual attire will make Bennett appear less distant and more familiar, particularly to younger voters. The change extends to his public appearances and interviews, where he can now move more freely and project greater dynamism. This new look aligns with campaign slogans such as “We’re coming to work” and “We’re coming to fix,” emphasizing his readiness to address the nation's issues.

Bennett's campaign is also highlighting his recent 15-kilogram weight loss as part of a physical transformation intended to sharpen his image against older political rivals. The overall makeover seeks to refresh his political brand, presenting him as a more approachable and dynamic candidate in the lead-up to the October 27 election, the first national vote since the October 7 Hamas attack.