BetCorrect takes social gaming campaign to Lagos streets

BetCorrect took its social gaming campaign directly to the streets of Lagos, Nigeria, engaging bettors in five communities to capture unscripted reactions to its platform's features. The company visited everyday locations like bus stops and viewing centers, where football debates naturally occur, to demonstrate the app and record genuine feedback.

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fake codes were common in such groups, with users reposting old winning slips as though they were current. He said he preferred being able to see a bettor’s actual account and genuine wins before copying any prediction.

The campaign highlighted a new feature allowing users to view other bettors' wagers directly on the platform. This aims to eliminate the need for sharing screenshots of booking codes on platforms like Telegram, where fake codes are reportedly common. Tobi, a 21-year-old bettor from Agege, found this feature an improvement, preferring to see a bettor's actual account and verified wins before copying predictions.

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she had no interest in joining multiple groups in search of a reliable tipster, adding that being able to follow a bettor directly and track their results over time was a more honest approach.

Another feature that generated lively responses was the platform's "follow" feature, enabling users to build a following based on their betting history. In Oshodi, brand ambassadors demonstrated the app to a gathered crowd. Emeka, in his mid-20s, viewed this as a form of content creation, suggesting consistent winners deserved a following as proof of their football knowledge. Alhaji Musa, a bettor in his early 40s, offered a more measured perspective, noting the feature's value in assessing a person's track record.

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the feature amounted to content creation, reasoning that consistent winners deserved a following as proof of their knowledge of football.

The peer-to-peer feature, which allows users to challenge each other directly without a bookmaker, elicited the most enthusiastic reaction. In Ikeja's Computer Village, a group of friends, already engaged in a World Cup debate, saw the feature as a way to settle disagreements directly. The campaign aimed to gather authentic user experiences to refine the BetCorrect platform.

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the value of the feature lay in being able to assess a person’s track record rather than simply trusting whoever spoke the loudest.