Betika Uganda backs new Premier League club Ntugasaze FC with Shs100 million deal
Translated from English, summarized and contextualized by DistantNews.
At a glance
- Betika Uganda has partnered with newly promoted Ntugasaze Football Club, committing Shs100 million for their debut season in the Uganda Premier League.
- The sponsorship will support player recognition, fan engagement, digital content, and matchday initiatives for the club's first top-flight campaign in 2026/27.
- Ntugasaze FC, founded in 2018, secured promotion after finishing second in the FUFA Big League, highlighting the growing importance of commercial partnerships in Ugandan football.
Betika Uganda has announced a significant Shs100 million partnership with Ntugasaze Football Club, supporting the team's historic entry into the Uganda Premier League for the 2026/27 season. The deal, unveiled at the club's home venue, aims to bolster player recognition, fan engagement, digital content creation, and matchday experiences.
Ntugasaze FC earned its promotion after a strong performance in the FUFA Big League, finishing second with 53 points. This marks a rapid ascent for the club, which was founded in 2018 by sports entrepreneur Yossam Ntegereze. Initially a recreational team, it has now climbed through Uganda's football pyramid to reach the top tier.
Ntugasaze is a young and ambitious club whose journey reflects what determination, good leadership and consistency can achieve. As the club begins its first season in the Uganda Premier League, we are proud to support its next chapter. Our partnership goes beyond brand visibility, we want to contribute meaningfully to the club's long-term growth while creating memorable experiences for players and supporters alike.
Desire Akanduhura, marketing lead at Betika Uganda, emphasized that the partnership extends beyond mere brand visibility. "Ntugasaze is a young and ambitious club whose journey reflects what determination, good leadership and consistency can achieve," Akanduhura stated. "Our partnership goes beyond brand visibility; we want to contribute meaningfully to the club's long-term growth while creating memorable experiences for players and supporters alike."
The sponsorship includes a Shs150,000 Player of the Match Award after every league fixture, designed to recognize outstanding performances and further engage fans. Brian Ogwang Bob, CEO of Ntugasaze FC, expressed gratitude, noting that the promotion is the culmination of years of hard work and commitment from all involved.
Reaching the Uganda Premier League is the result of years of hard work, belief and commitment from everyone who has been part of Ntugasaze FC's journey.
Originally published by AllAfrica Uganda in English. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.