'Betty, La Fea 3' Trailer Confirms Highly Anticipated Return

Prime Video has unveiled the official trailer for 'Betty, La Fea 3,' set to premiere on August 28, 2026, in over 240 countries and territories. The new season, subtitled 'Más Fea Que Nunca' (Uglier Than Ever), picks up the narrative of Beatriz Pinzón Solano and the fate of her company, Ecomoda, returning to Bogotá.

The trailer's release on August 19, 2026, signals a highly anticipated continuation of the beloved Colombian telenovela. A significant draw for fans is the reunion of the complete 'Cuartel de las Feas' (The Ugly Ones' Squad), a group of Betty's loyal friends and colleagues, for the first time since the original series. The return of characters like El Francés and the introduction of Román are also expected to introduce new romantic dynamics.

Central to the plot are the ongoing challenges faced by Betty and the future of Ecomoda. The series stars Ana María Orozco and Jorge Enrique Abello, directed by Juan Carlos Mazo and produced by Estudios RCN. The narrative will delve into crucial dilemmas for Betty, while her relationship with Armando will again be a focal point, introducing new sentimental and family conflicts. The stability of their marriage and the potential for secret relationships are posed as key questions for the new season.