Beyond Appliances, LG and Samsung Envision AI-Powered Homes

At IFA 2026 in Berlin, LG and Samsung are pitching homes that do more than operate appliances. Their vision links devices with services that anticipate routines, respond to questions and guide purchases.

LG is preparing to extend appliance functions beyond the home. Its execution-focused AI agent will use information from messaging services such as KakaoTalk and Telegram to understand a user’s schedule and habits, then suggest what should happen next. If someone is due home in 10 minutes, the agent could turn on the air conditioner or air purifier and prepare the preferred indoor environment.

Noh Beom-joon, an LG executive responsible for AI home solutions business development, said the company’s ThinQ Clo works by understanding a user’s situation and context, suggesting a necessary function and carrying it out after receiving permission. LG is also considering links with outside services. If a recipe recommendation requires ingredients the user does not have, the company says it is exploring direct e-commerce purchases.

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ThinQ Clo works by understanding the user's situation and context, suggesting the necessary function first, and executing it when the user gives permission.

Noh said LG is continuing to consider how its technology and appliances can fit into living spaces while creating a comfortable experience and advancing the company’s idea of a “Zero Labor Home.”

Samsung presented its AI living vision at a separate IFA exhibition space at Humboldt Carré in central Berlin. Its Vision AI Companion, applied to 2026 televisions, answers questions about content in real time. During a football match, it provided the stadium’s name, location and capacity. Samsung also demonstrated an AI Promoter combining conversational AI with a three-dimensional display. When asked for a large-screen film experience in a bright room, it recommended the company’s 115-inch Micro RGB television.

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We continue to consider how LG's technology and appliances should blend into spaces to provide customers with the most comfortable experience and achieve the Zero Labor Home we are pursuing.