[Beyond Kim Seong-su's Horizon] Read the Korean Wave through regional 'empathy maps'

The global phenomenon of the Korean Wave, or Hallyu, should be understood through the lens of regional 'empathy maps,' according to this analysis. The author argues that a deeper appreciation of Hallyu's success lies in recognizing its varied reception and resonance in different parts of the world. Instead of viewing Hallyu as a monolithic cultural export, the piece advocates for a more granular approach that maps out how Korean culture connects with diverse audiences on a local level. This perspective acknowledges that what makes Hallyu appealing in one region might differ significantly in another. By creating these 'empathy maps,' one can better grasp the specific cultural contexts, historical connections, and shared sentiments that allow Korean dramas, music, and films to find a foothold globally. The article posits that this nuanced understanding is crucial for appreciating the true scope and impact of Hallyu's cultural influence.