BHV Marais Department Store in Paris Unveils Recovery Plan

A month after its management team took over, the BHV Marais department store in Paris has revealed a recovery plan designed to revive the historic establishment, despite a financial dispute with its landlord.

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37 brands have confirmed their return for the fall season.

Karl-Stéphane Cottendin, the new general director, expressed optimism, noting that 37 brands have confirmed their return for the fall season. These include Ligne Roset, Cinna, and Madura. Le Slip Français, which had previously left due to non-payment issues, has also indicated a desire to collaborate again, agreeing to produce new T-shirts for store employees.

The plan focuses on recentering the store on home goods, DIY, and decoration. A significant step involves the reopening of the ground floor in September, which will feature Boulanger and Rougier&Plé, restoring 50% of the store's entrance traffic. Cottendin also confirmed that constructive discussions are underway with Shein to expedite its departure from the sixth floor, ahead of its contract's expiration in 2027.

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hyperpositive reactions

Approximately half of the store's space was cleared as part of an agreement with Brookfield, the building's owner since January. However, the expected tens of millions of euros in exchange have not yet been disbursed. The landlord cites compliance issues on BHV's part, adding uncertainty to the store's financing. Cottendin assured that the store's operations are secure.

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constructive exchanges are underway with Shein to accelerate its departure