Black Pine Strengthens Long-Term Competitiveness with Two Growth Engines

Black Pine, a prominent Taiwanese beverage manufacturer, celebrated its 101st anniversary at its recent shareholder meeting. Chairman Chang Bin-tang outlined the company's strategic focus for the future, emphasizing digital transformation, operational efficiency, and environmental sustainability as key pillars to navigate a rapidly changing consumer market and challenging business environment.

The company saw significant growth in its beverage sector, with the "Chaka Roasted Oolong Tea" driving a over 20% increase in the overall Black Pine Chaka series sales last year. For the coming year, Black Pine is updating packaging for classic brands like Black Pine Sarsaparilla and Black Pine Soda with eco-friendly designs, including shorter labels and transparent bottles for easier recycling. These updates aim to improve resource efficiency and reduce environmental impact while considering market acceptance, costs, and production feasibility.

In its spirits business, Black Pine successfully launched its first specialized liquor store, "Black Pine Liquor Seek," late last year. Exceeding expectations in customer traffic, revenue, and member recruitment, a second store is slated to open in Banqiao in August. The company plans to strategically expand its retail presence based on service quality, location, and staff training, aiming to deepen its channel service capabilities and brand management in the spirits sector.

Facing global uncertainties like raw material and energy price fluctuations, Black Pine will regularly review costs, profit margins, and marketing resource allocation, adjusting investment priorities as needed. The company is also committed to enhancing its workforce's digital and AI capabilities, integrating these tools into daily operations to boost efficiency and management quality. Last year, Black Pine achieved consolidated revenues of NT$9.51 billion, with a net profit of NT$804 million, or NT$2 per share. Shareholders approved a dividend distribution of NT$1.65 per share in cash. Looking ahead, Black Pine aims to achieve its four visions: "Safe Food, Healthy Joy, Smart Operations, and Friendly Environment," focusing on product development, distribution, operational efficiency, and sustainable governance to create long-term value.

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This year marks our 101st year. Facing rapid changes in the consumer market and challenges in the operating environment, we will continue to refine our digital transformation, operational efficiency, and environmental friendliness in the future to respond to market demands and strengthen long-term competitiveness.