BLACKPINK's Lisa Earns $17.6 Billion from World Cup Activities, Ranks Third Among Singers

K-pop superstar Lisa, a member of the globally renowned group BLACKPINK and a successful solo artist, has significantly leveraged her influence around the 2026 FIFA World Cup, reportedly earning an estimated $17.6 billion (17.6 billion won) during the tournament period. Her earnings place her third among singers who participated in World Cup-related events.

According to a report by British media outlet The Sun, citing analysis from branding and culture expert Nick Ede, Lisa's substantial income is attributed to major global sponsorship deals and performances held in conjunction with the World Cup. This financial success positions her behind only Shakira, who earned an estimated $15 million, and Justin Bieber, with $12 million. Lisa's earnings surpassed those of other notable artists like Madonna and Susan Boyle, and ranked fifth among all celebrities, including figures like David Beckham and Timothée Chalamet.

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Lisa and BLACKPINK have directly brought one of the world's strongest fandoms into mainstream sports tournaments.

Lisa's involvement extended beyond musical performances, as she made appearances at various official events and celebratory concerts, including the group stage match between the United States and Paraguay. This expansion into the sports arena highlights her growing global reach.

Nick Ede commented on Lisa's impact, stating, "Lisa and BLACKPINK have directly brought one of the world's strongest fandoms into mainstream sports tournaments." He added that the World Cup has further amplified Lisa's global standing and served as a crucial opportunity to reaffirm her commercial value to international brands.

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This World Cup has further amplified Lisa's global standing and served as a crucial opportunity to reaffirm her commercial value to international brands.