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BMN Company Acquires Qnix Gaming Monitor Stake for Direct Hardware Market Entry
๐Ÿ‡ฐ๐Ÿ‡ท South Korea /Economy & Trade

BMN Company Acquires Qnix Gaming Monitor Stake for Direct Hardware Market Entry

From Dong-A Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

News Named sources New plan
  • BMN Company, a PC room startup consulting firm, has acquired 100% of the shares in BMN Qnix, the operator of the gaming monitor brand 'Qnix'.
  • This acquisition aims to diversify BMN Company's business by directly managing gaming displays, in addition to its existing consulting services.
  • The company plans to reorganize its product lineup and expand its distribution network, leveraging its existing PC room franchise for initial adoption.

BMN Company, known for its consulting services for PC room startups, has announced its strategic move into the hardware market by acquiring 100% of the shares in BMN Qnix, the company that operates the popular gaming monitor brand 'Qnix'. This full acquisition signifies BMN Company's ambition to directly manage key PC equipment, specifically gaming displays, thereby diversifying its business portfolio beyond consulting and fostering synergy among its affiliated companies.

Qnix has established a solid market share in the PC room industry, recognized for its competitive pricing and core gaming performance features such as high refresh rates and rapid response times. With this acquisition, BMN Company gains complete control over Qnix's decision-making processes, enabling it to expand its business scope into the display hardware sector. The company intends to restructure its product offerings into three tiers โ€“ Pure, Core, and Tier โ€“ encompassing everything from general office monitors to high-end gaming displays, with new products slated for release starting in July.

To maximize the synergy from this acquisition, BMN Company plans to prioritize the adoption of Qnix monitors across its network of approximately 150 'Red Force PC Arena' locations nationwide. This will secure a stable supply channel and serve as a foundation for expanding distribution to general consumers. Furthermore, the company is strengthening its marketing efforts, including a recent sponsorship deal with the professional esports team 'Hanjin Brion' to validate product performance in professional gaming environments. CEO Seo Hee-won stated that the company plans to increase investment and support for the display business following this transition to sole management.

With this transition to sole management, we plan to further expand investment and support for the display business.

โ€” Seo Hee-wonThe CEO of BMN Company outlines the company's future plans for its display business after the acquisition.
DistantNews Editorial

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.