BMN QNIX Partners with HanJin Brion, Targeting Esports Market with 'Pro-Grade Monitors'

BMN QNIX, the company behind the gaming monitor brand QNIX, is intensifying its push into the esports market through a strategic official sponsorship with the League of Legends professional team, HanJin Brion. This collaboration signifies more than just product support; it's a calculated move to leverage the rigorous demands of professional gaming for technological validation.

The partnership involves QNIX officially supplying its gaming monitors to the HanJin Brion team. This will provide an optimal playing and practice environment for the athletes. Crucially, QNIX plans to use the direct feedback from these professional players to refine its products and strengthen its standing as a dedicated esports brand. This real-world testing is key to their strategy.

Beyond product development, QNIX and HanJin Brion will jointly pursue online and offline marketing campaigns. The goal is to broaden their reach and connect with a wider audience of esports enthusiasts both domestically and internationally. This move follows QNIX's recent brand renewal, which introduced a new slogan, 'THE NEW STANDARD HAS ARRIVED,' and a revamped product lineup tailored for various user environments, including the 'PURE' office line.