BMW to unveil limited edition 7 Series at Busan Mobility Show

BMW Group Korea announced its participation in the 2026 Busan Mobility Show, scheduled to open on June 26 at BEXCO in Haeundae-gu, Busan. This marks the 16th time the company, including its brands Mini and BMW Motorrad, has exhibited at the show, underscoring its consistent engagement with the Korean market.

Under the theme 'The Beginning of a New Era. Moving Forward.', BMW will present the globally limited 135-unit BMW 7 Series Nero Lusso Edition for its Korean debut. Complementing this exclusive model, BMW will display a total of seven vehicles, including the new iX3, the BMW i7 M70 xDrive M Performance Two-Tone Edition, and the high-performance flagship SUV, the BMW XM Label.

Mini will participate with the theme 'The Start of Every Story, From Mini,' focusing on its brand's unique character and exclusivity. The lineup will feature special edition models, alongside its electric and internal combustion engine offerings. Notably, the all-electric Aceman, the first pure electric model from Mini's performance brand JCW, will be prominently displayed. Other Mini vehicles include the all-electric Cooper SE Paul Smith Edition, a collaboration with the British designer.

BMW Motorrad will showcase its high-performance capabilities under the theme 'Towards the Next Limit.' Visitors can expect to see the BMW M 1000 RR, a high-performance superbike, and the BMW M 1000 R, a high-performance roadster. Han Sang-yoon, CEO of BMW Group Korea, emphasized the importance of the Busan and Gyeongnam region as a key market for BMW Group. He stated the company's commitment to continued investment and cooperation as a responsible corporate citizen and partner in the Korean market, aiming for mutual growth.

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The Busan and Gyeongnam region is a very important market for the BMW Group. As a responsible corporate citizen and a partner in the Korean market, we will continue to invest and cooperate together to grow together.