Brewers doubt World Cup will boost beer sales like before in Bulgaria

Bulgarian brewers are expressing skepticism about the potential impact of the upcoming World Cup on beer consumption. Data from the past year indicates a decline in beer sales in Bulgaria, a reversal of the slight growth trend observed in previous years.

Historically, major international football tournaments such as the World Cup and European Championships have led to increased beer sales. However, brewers are not anticipating a similar surge this time around. The reasons for this dampened expectation are not detailed in the provided text, but the sentiment suggests a shift in consumer behavior or market conditions.

The trend of declining sales, despite the usual boost expected from a major sporting event, raises questions about the future of beer consumption in the country. The article implies that the anticipated boost from the World Cup might not materialize as it has in the past.