British Embassy showcases UK gin as exports to Israel approach £4m.

The British Embassy in Israel, in collaboration with the UK Department for Business and Trade, organized a "Distilling Excellence: UK Gin Showcase" in Tel Aviv on July 13, 2026. The event aimed to strengthen commercial ties by introducing Israeli distributors, retailers, hospitality professionals, and food and drink industry representatives to a variety of British gin producers.

British gin holds a dominant position in the Israeli market, representing over 75% of all gin imported into the country. In 2024, UK gin exports to Israel, specifically in bottles up to two liters, reached an estimated value of £3.99 million, or approximately NIS 16 million. This figure highlights Israel's significant appetite for British spirits, contributing to Israel's overall annual gin market, estimated at £9.73 million.

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Israel is an important market for British gin, with growing demand for premium brands and distinctive products.

The showcase featured several British brands, including Brighton Gin, Shortcross Gin, Sky Wave Signature London Dry Gin, and Cotswolds Dry Gin, the latter having recently entered the Israeli market via local distributor The Importer. Established names like The Botanist, Tanqueray, and Bombay Sapphire, alongside British tonic water producers, were also present. Notably, Israeli distillery Milk & Honey also participated, indicating a collaborative spirit within the event.

Attendees participated in a masterclass led by Andrew Parsons, co-founder and master distiller of Sky Wave Gin. This was followed by B2B meetings designed to forge new partnerships between British producers and potential Israeli commercial clients. British Ambassador to Israel Simon Walters emphasized Israel's importance as a market for British gin, noting the growing demand for premium and distinctive products. "We are delighted to showcase a selection of outstanding UK gins and to bring together British producers with Israeli distributors, retailers and hospitality professionals," Walters stated. "We hope this event will spark new partnerships and create further opportunities for trade between our two countries."

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We are delighted to showcase a selection of outstanding UK gins and to bring together British producers with Israeli distributors, retailers and hospitality professionals. We hope this event will spark new partnerships and create further opportunities for trade between our two countries.