Brothers Zvonko and Žarko Veselinović's company leads Novi Pazar in profits

Novi Pazar's economy saw a total turnover of over 788 million euros in 2025, with one company, Novi Pazar Put, achieving a net profit exceeding 2.7 million euros. This figure marks the highest profit among all companies in the city for the year. However, this profit represents a nearly 25% decrease from 2024 and half the amount earned a year prior.

Novi Pazar Put, a limited liability company, employs 287 workers and generated over 29 million euros in turnover in 2025. The company is owned by brothers Zvonko and Žarko Veselinović, with Zvonko holding 60% and Žarko holding 40% of the shares through their Ćuprija-based construction company, Inkop.

Following Novi Pazar Put, the company UTIP ranked second in net profit for 2025 with nearly 950,000 euros, an improvement of 13% from the previous year. UTIP, a family business owned by Faruk and Fuad Međedović, employs 50 workers and had a turnover of nearly 7.5 million euros. Other top-ranking companies include Braytron Balkan, Biševac DOO, and Duka Invest. Notably, the football club Novi Pazar also appeared on the list with a profit of around half a million euros, a significant recovery for a club that previously faced bankruptcy.

The report also highlighted the profitability of public executors. Milo Durutović earned over 311,000 euros in net profit with a turnover of 587,000 euros and nine employees. Danka Ristanović achieved a net profit of more than 281,000 euros, with 13 employees and a turnover of 520,000 euros. According to the Agency for Business Registers, Novi Pazar is home to 5,780 legal entities, collectively employing nearly 10,800 workers.