Bruno Retailleau seeks to appeal to French 'emotions' after running on 'reason.'

Bruno Retailleau, the president of the Republicans party, is shifting his strategy in the race for the French presidency. After initially presenting himself as the candidate of "reason," he now aims to connect with voters on an emotional level, seeking to balance "seriousness without austerity."

To achieve this, Retailleau has taken steps to bolster his campaign team. He has appointed a campaign director and plans to name a communications chief by Christmas. This organizational build-up is part of his effort to carve out a distinct position on the right of the political spectrum.

The presidential hopeful intends to distinguish himself from other candidates by appealing to a wider range of sentiments. His strategy involves moving beyond a purely austere message to engage with the "emotions" of the French people, suggesting a more nuanced and perhaps populist approach to his campaign.