Bryce Harper says he "did not consent" to FanDuel video being used for commercial purposes

Baseball superstar Bryce Harper has publicly stated he "did not consent" to a video of himself being used by the sports betting company FanDuel for commercial purposes. The controversy centers on a video created in 2024, which FanDuel allegedly used as part of its VIP rewards program for its highest-spending customers.

FanDuel is accused of leveraging the video without Harper's explicit permission, a move that has drawn sharp criticism from the athlete. Harper indicated he was unaware of how the video, initially made for a fan, would ultimately be utilized by the company. This lack of consent forms the crux of the issue, raising questions about the company's practices in acquiring and deploying content.

Adding to the legal complexities, the fan who originally made the video is now suing FanDuel. Harper's assertion that he never agreed to the commercial use of the footage provides significant weight to the fan's lawsuit. Reporter Jo Ling Kent is covering the developing story, which highlights potential ethical and legal breaches in the use of athlete endorsements and fan-generated content.

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