Buying Square to Receive Government 'Global T-IPS' Support for AI-Based K-Brand Overseas Expansion

Global B2B distribution platform company Buying Square has been selected for the 'Global T-IPS R&D' support program, led by the Ministry of SMEs and Startups. This selection grants the company approximately 5 billion won in government funding over four years. The secured funds will be invested in building and commercializing a system that leverages artificial intelligence to support the overseas market entry of domestic brands and facilitate business-to-business (B2B) transactions.

The official research project is titled 'Development and Commercialization of a Hybrid-Based Overseas Distribution Optimization Market Intelligence AI Platform Combining LLM and SLM Models to Expand K-Brand Global Expansion.' The research focuses on translating the growing global standing of Korean brands into tangible contract signings and export achievements. Currently, Korean companies face significant costs and time consumption when entering overseas markets, as they must individually handle market research, supplier discovery, product information localization, cost and logistics review, and administrative paperwork. This often leads to reliance on individual practitioners' experience or limited networks.

To address these challenges, Buying Square plans to implement a market intelligence system that integrates information related to products, local markets, buyers, distribution channels, and supply chains. The goal is to create a unified system that manages the entire process, from product registration and buyer proposals to customs clearance, export documentation, order processing, payment, and logistics integration, rather than merely providing information. The system will utilize a hybrid structure employing both large language models (LLM) and small language models (SLM). LLMs will handle comprehensive analysis of global market trends and provide strategic justifications, while SLMs will efficiently manage repetitive tasks such as product registration and document generation.

An algorithm analyzing the correlations between products, markets, and buyers will be incorporated to help compare and verify potential expansion routes based on performance and risk factors. Brands adopting this system will be able to prioritize suitable countries, cities, distribution channels, and trading partners for their products, and develop concrete expansion strategies considering projected sales, costs, and risks. Furthermore, AI assistance in generating quotations, preparing trade documents, and managing orders will reduce the burden of overseas business operations. Buying Square currently operates local subsidiaries in the United States, China, and Japan, as well as a showroom 'VIBE TWLV' in Brooklyn, New York, engaging in distribution for K-fashion and beauty brands. These overseas bases will serve as testbeds for the new system, allowing for real-time incorporation of local market and client demands into technological development.

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The selection for the Global T-IPS program is a recognition of the value of our distribution experience, transaction data, and overseas base operations as technological assets. We will do our best to ensure that domestic companies can utilize overseas distribution networks, from market analysis to order execution, while reducing the burden of complex administrative procedures and focusing on their core product development and branding.