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BYD and Denza launch lifestyle card with perks at 88 brands for selected customers
๐Ÿ‡ธ๐Ÿ‡ฌ Singapore /Economy & Trade

BYD and Denza launch lifestyle card with perks at 88 brands for selected customers

From CNA · () English

Translated from English and summarized by DistantNews. Read the original for the full story.

At a glance

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  • BYD and Denza launched a lifestyle privilege programme for eligible customers in Singapore on Aug. 31.
  • Cardholders can receive benefits at 88 brands, including Adidas, KFC, Oppo, Chan Brothers Travel and mewatch.
  • Denza owners will receive additional discounts on aircraft charter services and selected hotel and dining offers.

BYD and Denza are extending their customer relationship beyond cars with a lifestyle card offering perks at 88 brands across Singapore.

The BYD and Denza Lifestyle Privilege Programme covers food and beverage, travel, pet care, fashion and entertainment. Benefits include 10 percent off regular-priced Adidas products with a minimum S$100 spend, S$100 off selected Shenzhen travel packages, and a complimentary two-piece KFC meal during the cardholderโ€™s birthday month.

BYD's vision goes beyond building new energy vehicles. As our community grows, we want to create an ecosystem that connects sustainable mobility with the way people live every day. The BYD and Denza Lifestyle Privilege Programme is an important step in extending that value beyond the drive.

โ€” Liu XueliangBYD Asia Pacific vice president, discussing the purpose of the lifestyle programme.

Customers can also receive six months of mewatch Prime and a 5 percent discount on Oppo smartphones bought through the official brand store. Denza owners get extra benefits, including 10 percent off aircraft charter services from AirTaxi.ph and 20 percent off selected room and dining rates at Mett Singapore.

Eligible customers will progressively receive their cards from Tuesday. BYD Asia Pacific Vice President Liu Xueliang said the programme was designed to connect sustainable mobility with everyday life. BYD Singapore Managing Director James Ng said the company wanted to make ownership more rewarding beyond driving, citing the programmeโ€™s 88 brands and more than 600 touchpoints.

Our customers have been an important part of BYD becoming Singapore's number one automotive brand. With 88 brands across more than 600 touchpoints, we want to give back to this growing community and make owning a BYD or Denza more rewarding, not only on the road, but in everyday life.

โ€” James NgBYD Singapore managing director, describing the benefits for customers.
About this summary

Originally published by CNA in English. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.