BYD Argentina Country Manager: 'Growth is happening faster than we imagined'

Christian Kimelman, Country Manager for BYD Argentina, expressed "great joy and enthusiasm" over the company's reception in the South American nation. He noted that Argentine customers, while "fiercely passionate about cars," are also highly receptive to technology, which has aided BYD's market entry.

“

With great joy and enthusiasm. We were positively surprised by the reception of the Argentine customer, who is very passionate about cars, but at the same time very technological. That helped our landing.

Initially, BYD anticipated that 90% of its sales volume in Argentina would be plug-in hybrids. However, Kimelman revealed that 100% electric vehicles are capturing a significantly larger share, exceeding expectations. The Dolphin Mini, in particular, has become the best-selling electric car in Argentina for three consecutive months, positioning BYD as the number one brand for electric and plug-in hybrid vehicles in the country. Kimelman attributed this success to selecting strong commercial partners and offering leading global products.

“

The surprise is the 100% electric cars; we estimated that 90% of the volume would be plug-in hybrids, but the electric ones are taking a much larger portion than 10%.

Addressing the potential for novelty to drive initial sales, Kimelman highlighted BYD's rapid innovation cycle, contrasting it with the longer cycles of traditional automakers. He explained that BYD, originating from battery technology and expanding into vehicles, operates with a constant stream of updates, akin to smartphones. This includes advancements in Advanced Driver-Assistance Systems (ADAS) and autonomous driving, which are already present in the Argentine market.

“

The Dolphin Mini is a total success, it is the best-selling electric car in Argentina for three months straight.

Kimelman acknowledged the need for regulatory and infrastructural improvements to support electric vehicles and autonomous driving nationwide. However, he remains optimistic about BYD's future in Argentina, emphasizing a commitment to building an ecosystem alongside Argentine partners, charging companies, and public entities. The company has already created over 600 jobs in six months. He also sought to dispel myths about charging, stating that 99% of charging occurs at home, while also introducing Flash Charging technology to expedite the charging experience.

“

We are the number one brand of electric and plug-in hybrid vehicles in the country. The secret has been to choose excellent commercial partners and bring the best product as world leaders.