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Cafe's 'Anti-Communism Latte' Sparks Outrage Over Political Term and Flag Error

From Hankyoreh · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

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  • A cafe in Daejeon launched a "멸공라떼" (anti-communism latte) to commemorate the Korean War, pledging to donate proceeds to veterans.
  • The promotion sparked backlash due to its use of the term "멸공" and a wrongly depicted Taegeukgi (South Korean flag) in promotional material.
  • The cafe owner defended the "anti-communism" term as a way to honor veterans, but did not address the flag error.

A cafe in Daejeon has drawn criticism for its promotional campaign linking a "멸공라떼" (anti-communism latte) to the 76th anniversary of the Korean War. The cafe announced it would donate all proceeds from the special drink, sold from June 19 to 25, to support Korean War veterans and patriotic organizations.

I know nothing about politics. But I know who invaded during the Korean War.

— Cafe Owner 'A'The cafe owner's explanation for using the term '멸공' (anti-communism) in their promotional campaign.

However, the campaign quickly faced backlash online. Netizens pointed out the controversial use of the term "멸공" (anti-communism), which carries strong political connotations, especially in the context of the Korean War. Adding to the controversy, the promotional image featured a Taegeukgi (South Korean flag) with incorrectly placed trigrams, a significant error in national symbolism.

Critics questioned the cafe's understanding of national symbols and political sensitivities. One netizen commented, "You want to express your political stance using the term 'anti-communism' ahead of the Korean War, but you don't even know the trigrams of the Taegeukgi?" Another suggested, "Put up the flag correctly before engaging in far-right activities."

You want to express your political stance using the term 'anti-communism' ahead of the Korean War, but you don't even know the trigrams of the Taegeukgi?

— NetizenA netizen's criticism regarding the cafe's political messaging and error in depicting the national flag.

The cafe owner, identified only as 'A', attempted to clarify the intention behind the "멸공" term. "I know nothing about politics," the owner stated, "but I know who invaded during the Korean War." The owner explained that while acknowledging the term might be uncomfortable for some, it was intended as a gesture of gratitude to those who defended the nation during this period. However, no explanation was offered regarding the error in the Taegeukgi's design.

Put up the flag correctly before engaging in far-right activities.

— NetizenAnother netizen's comment criticizing the cafe's actions and symbolic representation.
DistantNews Editorial

Originally published by Hankyoreh in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.