Caliente.mx inks historic deal to become Official Provider for FIFA World Cup 2026™ in Mexico

Caliente.mx, a prominent sports entertainment platform in Mexico, has solidified its deep ties to Mexican football by becoming an Official Provider for the FIFA World Cup 2026™. This landmark agreement places the company at the heart of the world's most significant football competition, which will be co-hosted by Mexico, Canada, and the United States.

The partnership grants Caliente.mx strategic and high-visibility placement during 10 matches to be held in Mexico's most iconic stadiums, including those in Mexico City, Guadalajara, and Monterrey. The company will be a key presence during all games involving the Mexican national team, aligning with its role as the official sponsor of El Tri. This move signifies a major step in Caliente.mx's ambition to transform how fans experience and celebrate sports in Mexico.

This World Cup designation builds upon Caliente.mx's substantial existing investments in Mexican football. The brand is already a sponsor of the Mexican national team, the Concacaf Champions Cup, and 13 clubs within Mexico's top professional league, Liga MX. The company asserts that no other brand in Mexico has invested as broadly and deeply in the sport.

Fernanda Sainz, Chief Commercial Officer (CCO) of Caliente.mx, expressed pride in the historic achievement. "Becoming an Official Provider of the FIFA World Cup 2026™ in our own country is a historic accomplishment," Sainz stated. "This platform will allow us to connect more deeply with Mexican fans during the 13 matches that will be played at home, reinforcing our pride in sponsoring both this great event and our National Team."