Carambar replaces jokes with firefighter safety tips for summer

Carambar, the French confectionery company, is swapping its well-known jokes for fire prevention tips from the French National Federation of Firefighters (FNSPF) this summer. This initiative, dubbed "Carahéros," marks the second year of collaboration between the two organizations.

“

Having a smoke detector at home is like having water in the desert: it can save a life.

With France facing heatwaves, numerous fires, and a traditional rise in domestic accidents during the summer, Carambar and the FNSPF aim to raise awareness among all age groups. The "good tips" replacing one of the two jokes on each wrapper until September include advice like "Having a smoke detector at home is like having water in the desert: it can save a life," and "In case of burns, act like a firefighter to extinguish the flames: use water immediately."

“

In case of burns, act like a firefighter to extinguish the flames: use water immediately.

Other messages caution against mixing chemicals and advise extinguishing candles before leaving a room. The special "Carahéros" packaging is easily identifiable, featuring Carambar's mascot dressed as a firefighter. Alongside classic flavors, a limited-edition "spicy lemon" flavor is also available. These special packs, launched in June, are sold in supermarkets at a maximum recommended price of 2.30 euros. A handful of packs contain winning slips for a chance to win one of 50 real firefighter helmets.

“

Like all stars, candles like to shine. But especially in front of an audience... If you go out, turn them off!