Card spending up 3.8%, average bill value €37.49
Translated from Croatian, summarized and contextualized by DistantNews.
At a glance
- Card spending in Croatia rose 3.8% in March-May 2026 compared to the same period last year, reaching nearly 922 million euros.
- The average transaction value increased by 2.9% to 37.49 euros, indicating growing consumer confidence and digital payment use.
- This spending trend is seen as an early indicator of positive tourism and retail activity ahead of the summer season.
Croatian consumers and tourists spent nearly 922 million euros using card payments between March and May 2026. This figure represents a 3.8% increase from the same period in 2025 and a significant 9.3% jump compared to 2024, according to an analysis by Global Payments Croatia.
The analysis processed over 24.6 million transactions during these three months. The average transaction value rose to 37.49 euros, a 2.9% increase year-over-year. This growth reflects rising consumer confidence and a greater adoption of digital payment methods for both daily purchases and larger acquisitions.
Global Payments highlighted that these figures offer an early indication of positive trends in tourism and retail. The data suggests Croatia remains an attractive destination for both domestic and international spending as the peak summer season approaches. The Istrian region, in particular, saw payment turnover increase by more than 9% compared to the previous year.
Originally published by Večernji List in Croatian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.