CARE1 launches 'KEKOMI' lifestyle brand, turning chores into enjoyable daily rituals

Space care specialist CARE1 has launched its new lifestyle brand, 'KEKOMI,' aiming to transform mundane household chores into enjoyable daily rituals. The brand officially debuted on June 19, shifting the focus from merely eliminating pests and cleaning to integrating hygiene management into a pleasant part of everyday life.

KEKOMI aligns with the growing trend of 'rituals' – regular habits that bring vitality to daily life, particularly popular among busy modern individuals. The brand's core philosophy, 'Clean Ritual,' seeks to elevate the often-dreaded tasks of space management into a delightful daily practice. This concept is visually represented by the brand's official character, 'Kkegomi,' a river otter known for living in clean environments, symbolizing the brand's commitment to protecting and maintaining a healthy, pristine living space for consumers.

To mark its launch, KEKOMI has introduced two new products: the 'Fruit Fly Trap' and the 'Outdoor Care Mist.' The fruit fly trap is designed based on research into the insects' behavior, luring them into the trap while minimizing the exposure of dead flies, a common complaint with existing sticky traps. The 'Outdoor Care Mist' uses plant-derived ingredients, making it suitable for sensitive skin. It has completed human skin irritation tests and blends natural essential oils that repel insects, ensuring safety for use on skin, children, and pets during outdoor activities.

'KEKOMI combines our 20 years of expertise in space care with an emotional brand experience to offer consumers a joyful approach to managing their living spaces,' said Park Hana, head of marketing at CARE1.

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KEKOMI combines our 20 years of expertise in space care with an emotional brand experience to offer consumers a joyful approach to managing their living spaces.