Cars, travel, homemade meals - all fit the 'Ready to Eat' concept

LUKOIL Serbia has launched a new "Ready to Eat" concept at three of its highway gas stations, aiming to satisfy travelers seeking both the quality of a home-cooked meal and the speed of service.

The "Ready to Eat" initiative offers a menu of ten authentic Serbian dishes, prepared in professional kitchens using high-quality ingredients and advanced technology. These meals are designed to be served within minutes, providing a convenient and satisfying dining option for drivers and passengers on the go.

The selected stations – "Aerodrom," "Dobanovci-jug," and "Mihajlovac 2" – now feature popular dishes such as stuffed peppers, chicken fillet, chicken drumsticks and wings, beef goulash, various lasagnas, eggplant moussaka, and chicken nuggets. This expansion of services transforms LUKOIL stations into more than just places to refuel, offering a comprehensive convenience store experience that includes ATM access, restrooms, and a wide range of consumer goods and food products.

LUKOIL Serbia developed this concept after thorough analysis, intending to make travel breaks more comfortable and offer pleasant culinary surprises. The company believes the "Ready to Eat" concept will become a distinctive feature of LUKOIL Serbia stations, adapting their offerings to meet the demands of modern consumers who value both quality and speed. Alongside their high-quality ECTO fuel, the comfortable cafe and restaurant offerings are presented as a key competitive advantage.