DistantNews
Support us
CASTELBAJAC boosts customer relations with exclusive pro-led golf clinics
🇰🇷 South Korea /Culture & Society

CASTELBAJAC boosts customer relations with exclusive pro-led golf clinics

From Chosun Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

In-depth Sources not specified Context piece
  • French golf wear brand CASTELBAJAC is strengthening its "skinship marketing" by hosting exclusive events for VIP customers.
  • The brand recently held a "1:1 personalized lesson event with a pro" for Lotte Premium Outlet VIP clients.
  • Park Song-yi, a pro golfer sponsored by CASTELBAJAC, served as the instructor, offering personalized advice and field tips.

French origin golf wear brand CASTELBAJAC, operated by Hyungji Global, is intensifying its unique "skinship marketing" approach. This strategy focuses on building closer relationships with customers through personalized experiences.

Recently, the brand organized a special "1:1 personalized lesson event with a pro" targeting VIP customers of Lotte Premium Outlets. This initiative aims to provide high-value engagement for the brand's most loyal clientele.

Professional golfer Park Song-yi, who is sponsored by CASTELBAJAC, led the event as a special instructor. She offered "one-point lessons" to address golfers' specific concerns and shared her personal field strategies. The event provided attendees with direct access to expert advice and insights.

This marketing effort underscores CASTELBAJAC's commitment to enhancing customer loyalty and brand engagement by offering exclusive, high-quality experiences that go beyond traditional retail interactions.

DistantNews Editorial

Originally published by Chosun Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

More Stories

From Our Blog