Celebrating the ‘Pheephaa Werld Kupp’ as Vancouver bar gets creative

Businesses aiming to capitalize on the FIFA World Cup often tread a fine line, navigating FIFA's stringent rules on branding and trademarks. However, one Vancouver establishment, The Magnet, has found an imaginative way to celebrate the global event while staying on the right side of the law.

The beer bar has playfully rebranded the tournament as the "Pheephaa Werld Kupp." To further emphasize their creative approach, they constructed a makeshift trophy from an old gravy boat, a broken lamp, and painter's tape, proudly displaying it at the bar.

“

Pheephaa Werld Kupp

This creative solution comes as other businesses have encountered difficulties with FIFA's strict regulations. A local charity, Spinal Cord Injury BC, was compelled to cancel a fundraising raffle for World Cup tickets after receiving a cease-and-desist order from FIFA. Similarly, a pet supply store owner removed "FIFA Bears" from her advertising after being warned of potential fines.

“

I said I thought they were for FIFA because we got them in time for FIFA and they were soccer bears and they were wearing jerseys of the teams. Although they don’t look like the jerseys, but I don’t watch soccer, so I don’t really pay that level of attention.