Celebrities' Drug Ties Risk Distorting Youth Perceptions in Vietnam

The involvement of artists and celebrities in drug-related cases signals a deeply concerning trend, indicating that narcotics have infiltrated diverse levels of society, not just marginalized groups. These incidents expose a disturbing reality where drug use is becoming associated with status and a sophisticated lifestyle, particularly among young people.

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When illicit substances reach people with economic means, fame, and broad influence, it's no longer just about the downfall of a few individuals. This phenomenon reflects alarming dark spots regarding the extent and nature of drug infiltration into social life.

Lieutenant Colonel Le Ba Long of the Narcotics Investigation Police Department notes that drug use is no longer confined to the fringes of society. Instead, substances like "happy water," ketamine, and ecstasy are being normalized, with some individuals viewing their use as a mark of exclusivity or a way to enhance private gatherings. This normalization is particularly dangerous as it distorts perceptions, especially among the youth who often look up to celebrities and influencers.

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Currently, some stars, celebrities, or KOLs are involved with drugs, reflecting the reality that drugs like happy water, ketamine, and ecstasy are distorting the norms of entertainment and social gatherings. Some people consider using these illicit substances to be a display of their class, their private boldness, or their sophistication.

These high-profile cases suggest that drug use is not merely impulsive but often organized. Celebrities, despite their awareness of the severe consequences, are drawn into this lifestyle, highlighting the pervasive and potent allure of drugs today. The police are actively targeting affluent circles and the entertainment industry, where high work pressure and emotional vulnerability can make individuals susceptible to marketing of psychoactive substances disguised as stress relievers.

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This indicates the immense temptation and wide reach of drugs today. Drugs can now infiltrate any social stratum, regardless of education level or social status.

Authorities are sounding the alarm about a "double epidemic" – a surge in drug use coupled with a dangerous distortion of perceptions, especially among the youth. Celebrities and influencers, by "selling" not just entertainment but also lifestyles and role models, play a significant part in shaping the views and behaviors of millions of young fans. Their involvement with drugs sends a perilous message, potentially leading young followers down a destructive path.

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Drug crimes are also very sophisticated as they proactively target the wealthy and the artistic community – where work pressure is high, psychological sensitivity leads to loneliness, or a desire for thrills – to market psychoactive substances under the guise of non-addictive drugs that help relieve stress.