CHAI Communication launches AI advertising contest for students

CHAI Communication has launched its second annual AI Advertising Competition, inviting university students to explore the integration of artificial intelligence in advertising. Titled the 'AI to Z CHALLENGE,' the competition aims to discover new talent capable of leading in the AI era.

The competition challenges participants to utilize AI throughout the entire advertising process, from planning to creative production. This year's event focuses on solving practical brand challenges presented by CHAI Communication's key clients: Goobne Chicken, Woori Bank, and Cheongho Nice. The slogan, 'Challenge, Like It's Real,' emphasizes the hands-on, real-world application of AI in addressing these business needs.

Eligibility is open to all university and graduate students, both domestic and international, including current students, those on leave, and expected graduates. Participants can enter individually or in teams of up to three. Applications will be accepted through the official competition website from July 8th to July 30th.

A total prize pool of 23 million won is available, along with special awards selected by CHAI's clients. Notably, winners will receive preferential consideration for hiring at CHAI Communication. Furthermore, outstanding winning entries may be selected for actual campaign execution, offering a significant opportunity for exposure and practical experience.

Supporting the initiative are official sponsors including the Korea Advertising Industry Federation, the Korea Advertising Society, Naver, and Toss. CHAI Communication expressed excitement about the potential for students to showcase innovative AI-driven strategies and creative outputs, moving beyond basic AI usage to solve complex brand problems.