Chai Communication named Agency of the Year at 2026 Effie Awards Korea
Translated from Korean and summarized by DistantNews. Read the original for the full story.
At a glance
Press release
Official statement
Outcome reported
- Chai Communication received the Most Effective Agency award at the 2026 Effie Awards Korea.
- Its Gmarket campaign won gold in both the retail and digital commerce categories.
- The Effie Awards evaluate business results and marketing effectiveness alongside creative work.
Chai Communication has been named the Most Effective Agency at the 2026 Effie Awards Korea, according to the company.
The award recognizes organizations that achieved strong marketing results during the year. The Effie Awards assess campaigns on business performance and marketing effectiveness, rather than measuring publicity alone.
Chai Communication also won two gold awards for its Gmarket campaign, taking prizes in the retail and commerce and shopper marketing, digital commerce category. The company was credited with combining data-driven strategy and creative work designed to change consumer behavior.
The recognition adds to the company’s record at domestic and international competitions, including Spikes Asia, ADFEST and the Seoul Video Advertising Festival.
About this summary
Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.
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