Chao Qin Builds Takeaway Roast Chicken Shops, Aims for Year-End Listing

Chao Qin Enterprise, a major poultry processor in northern Taiwan, is launching a new venture into the food service sector with its "Chao Qin Roast Chicken" chain. Chairman Zhuo Jinglun announced the move, which sees the company establishing its first store in Taoyuan. This expansion aims to create a second growth engine for the 41-year-old company, which processes 100,000 chickens daily and supplies numerous outlets across Taiwan.

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Chao Qin is the largest slaughterhouse in northern Taiwan, with a daily output of 100,000 chickens.

Zhuo highlighted a perceived gap in the Taiwanese market for whole roast chickens, with Costco being a notable exception. Chao Qin intends to capitalize on its integrated poultry supply chain, extending from farm to table. The launch of the roast chicken business is seen as a significant birthday gift for the company, marking its diversification from manufacturing into services.

The "Chao Qin Roast Chicken" Yong'an concept store in Taoyuan has already become a popular spot, offering whole roast chickens for NT$198, chicken legs for NT$118, and chicken wings for NT$178. A second store has opened in the Taoyuan train station area, targeting the steady foot traffic and established dining demand. The company emphasizes its use of 100% domestic chicken and a Taiwanese flavor profile, distinct from the predominantly American-style offerings elsewhere.

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The Taiwanese roast chicken market is still a vacuum market.

Chao Qin plans to open five stores this year, focusing initially on the Taoyuan region before expanding to other cities like Taipei. The company is also preparing to apply for a stock market listing in the third quarter, with a potential debut by the end of the year. This strategic move signals Chao Qin's ambition to establish a significant presence in the competitive food service industry.

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The roast chicken we offer is Taiwanese-style, unlike the American flavors that dominate the market.