Chicago bar offers $100 gift cards if Mexico beats England in World Cup match

In Chicago, a bar is going all out to rally support for Mexico's national soccer team in its upcoming World Cup match against England. Rizzo's Bar & Inn, located in the Wrigleyville neighborhood, announced it will give $100 gift cards to customers if Mexico, known as 'El Tri,' wins the July 5th match.

The promotions don't stop at gift cards. The bar will also offer tequila shots at discounted prices, with the discount varying based on Mexico's margin of victory: $3 for a one-goal lead, $2 for two goals, and $1 for three or more. "You have to take advantage of the opportunity. This only happens once every four years," said co-founder Eddie Mahoney. The bar will also raffle a Mexican national team jersey and broadcast the game in Spanish, offering a complimentary "green tea shot" and mini Mexican flags during the event.

To mitigate the financial risk of these generous offers, Rizzo's has engaged in a financial transaction on the platform Kalshi. The bar invested $2,000 on a bet that Mexico will win. If Mexico triumphs, Rizzo's expects to receive $3,721, which will cover the cost of the gift cards and drink discounts. Should Mexico lose, the bar forfeits its $2,000 investment but avoids paying out the prizes, hoping to offset the loss through increased customer traffic and regular spending.

This innovative approach mirrors similar successful strategies employed by bars in New York and Washington D.C., which have garnered significant media attention. The tactic reflects a broader trend in the hospitality industry to attract patrons amidst increasing operational costs and a general decline in alcohol consumption.

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You have to take advantage of the opportunity. This only happens once every four years.