Children's playground chain SuperApp is transforming

The global super-app market is experiencing rapid expansion, with projections indicating it will reach $440.19 billion by 2030, up from $127.46 billion in 2025. This growth is driven by an average annual rate of 28.13%, according to a 2026 report by Mordor Intelligence.

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The most challenging aspect of the super-app model is getting the user accustomed to a single platform for everything, from services to payments, from experiences to shopping.

Payment and digital wallet services currently dominate the market, representing the largest revenue stream at 37.8%. This trend underscores a growing user preference for consolidating services, identity, and financial management within a single platform. The super-app model is evolving from a mere convenience to a central component of the digital economy.

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We have already created this habit since 2018 with the physical network we established and our more than 100,000 digital wallet users.

Ümit Deniz Gül, founder of Cedgo, points to the significant potential of this model within the family segment. He notes that successfully integrating users across services, from payments to experiences and shopping, is the most challenging aspect. Cedgo, he states, has already fostered this habit through its physical network and over 100,000 digital wallet users since 2018, building a "life operating system" for families with more than 340,000 active mobile users.

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Today, with our more than 340,000 active mobile users, we are building a life operating system that integrates families' daily lives onto a single platform.

Furthermore, the global parenting technology app market is also set for substantial growth, projected to reach $3.11 billion by 2030. Driven by AI integration in health and nutrition tracking, this market is expanding with features like developmental tracking and community interaction. Gül sees this as a broad opportunity, particularly for AI-powered parenting assistants that integrate child development, payments, shopping, and home services within a unified family profile. Cedgo's ecosystem includes an AI-driven parent assistant, live branch monitoring, and a digital wallet, consolidating 20 modules.

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The AI era is beginning in parenting technology.