Chinese film 'Dear You' finds global audience despite dialect barrier

A Chinese film shot almost entirely in a southern dialect, which requires subtitles for most domestic viewers, has defied expectations to become the nation's second-highest-grossing movie of the year. "Dear You" is now embarking on an international tour, signaling a growing trend of Chinese cultural exports.

The film was primarily made in Teochew, a dialect spoken in the Shantou region of Guangdong. Its narrative centers on the Teochew immigrant community in Bangkok, depicting their struggles and aspirations as they leave China in search of work to support their families. Despite its low budget and cast of largely unknown actors, the movie offers a compelling glimpse into the centuries-long history of Chinese migration to Southeast Asia.

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reflects the Chinese nation’s virtues of diligence, kindness, courage and unity.

Experts note that "Dear You" has succeeded in making this often-overlooked history visible to a wider audience. It has also navigated official censorship requirements while delivering a captivating story. As of August, the film had earned approximately 269 million yuan ($40 million) at the Chinese box office. Following its release in Thailand, Singapore, Malaysia, and Australia, it is scheduled for a U.S. debut next month.

The film's popularity coincides with a broader surge in the global appeal of Chinese culture and consumer brands, from collectible toys to social media trends embracing Chinese lifestyles. The Chinese government has actively promoted "Dear You" since its success, viewing it as an opportunity to "tell China's stories well." Officials, including the Chinese consul in Sydney and the ambassador to Thailand, have publicly praised the film for reflecting Chinese virtues and aligning with Beijing's objectives of highlighting themes like friendship, tradition, and family.

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We’re grateful to Guangdong for making such a wonderful film.