Choose Milk Campaign Launches in Nigeria to Promote Real Dairy Choices

A strategic national initiative, the Choose Milk Campaign, has officially launched in Nigeria, aiming to empower households with knowledge about dairy nutrition. The campaign focuses on educating consumers about the distinct nutritional value of real milk compared to creamers, which are prevalent in the Nigerian market.

The launch event, held at the Lagos Marriott Hotel Ikeja, brought together senior government officials, nutrition experts, healthcare professionals, regulators, and development partners. Key institutions like the Standards Organisation of Nigeria (SON) and the National Agency for Food and Drug Administration and Control (NAFDAC) were represented, alongside prominent figures from the Danish Dairy Board and the European Union.

Mr. Lars Jensen, Senior Project Manager from the Danish Dairy Board, emphasized the campaign's goal to clarify misconceptions, stating, "Not all products marketed within the dairy category deliver the same nutritional value. It is important for consumers to understand that creamers do not offer the key nutrients found in dairy milk." He highlighted that grassroots education is vital for driving lasting behavioral change.

The Danish Consul General to Nigeria, Ms. Jette Bjerrum, underscored the importance of public-private collaboration in advancing nutrition awareness and health outcomes. The campaign seeks to foster stronger partnerships among governments, healthcare institutions, development organizations, and industry stakeholders to improve dairy development and nutritional education across Nigeria.

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Not all products marketed within the dairy category deliver the same nutritional value. It is important for consumers to understand that creamers do not offer the key nutrients found in dairy milk. This campaign is about clarity, transparency, and better health outcomes. We are taking this message directly to communities, schools and nutrition advocates because education at the grassroots level is key to driving lasting behavioral change.