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๐Ÿ‡ง๐Ÿ‡ช Belgium /Disasters & Emergencies

Christmas village opens early at Dadizele garden center despite heatwaves

From VRT NWS · () Dutch

Translated from Dutch, summarized and contextualized by DistantNews.

At a glance

News Sources not specified New plan
  • Despite ongoing heatwaves, a garden center in Dadizele has begun setting up its Christmas village.
  • The store aims to have its extensive Christmas decoration section ready early, noting customer interest.
  • The Christmas village will officially open at the end of September, featuring six themes and soft colors with gold accents.

While many are seeking relief from persistent heatwaves, the Floralux garden and decoration center in Dadizele is already busy building its Christmas village. The store is prioritizing an early setup for its large Christmas decoration department, aiming to be ready well ahead of the holiday season.

Also now we notice a lot of interest from customers.

โ€” Jesse GesquiรจreDescribing customer engagement with the early Christmas display.

"We've noticed a lot of interest from customers already," said store manager Jesse Gesquiรจre. Floralux makes a point of bringing out its Christmas decorations early each year, starting this year a week sooner than usual. This occurs even as temperatures approach 30 degrees Celsius, with customers already browsing the available decorations.

Gesquiรจre mentioned that the setup requires significant effort, as the center boasts 2,000 square meters of Christmas items. This year's village will feature six distinct themes. The team drew inspiration from a Christmas fair in Frankfurt, as they do annually. Customers can anticipate soft colors complemented by gold accents, with house and tree decorations being prominent interior design elements. For lighting, the trend is to combine two types of light.

While we are setting everything up here, we see that customers also dare to rummage in the carts to see which decorations are available this year.

โ€” Jesse GesquiรจreObserving customer behavior amidst the heatwave setup.

The "Countryfield" section, which best suits the autumn season, has already been completed and placed first. Interior decoration is a central focus. In the coming weeks, the first Christmas trees and more traditional Christmas decorations will appear. The full Christmas village is scheduled to open at the end of September. Other Floralux locations in Ham and Sint-Pieters-Leeuw will begin their setup in two weeks, with smaller villages requiring less time.

We keep Christmas affordable.

โ€” Jesse GesquiรจreMentioning the store's approach to pricing holiday items.
DistantNews Editorial

Originally published by VRT NWS in Dutch. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.