Chung Yong-jin to issue public apology over Starbucks' 5·18 defamation controversy

Shinsegae Group Chairman Chung Yong-jin is scheduled to issue a public apology on May 25 regarding a controversial marketing campaign by Starbucks Korea. The campaign, which coincided with the anniversary of the Gwangju Uprising, used the phrase 'Tank Day,' sparking widespread public anger and accusations of insensitivity.

The apology comes after an initial written statement from Chung Yong-jin on May 19, where he expressed deep regret for the "inappropriate marketing" conducted by Starbucks Korea, a subsidiary of Shinsegae Group. He acknowledged that the actions caused significant hurt to the spirits of the Gwangju Uprising martyrs, their families, and the general public.

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On the 46th anniversary of the Gwangju Uprising yesterday, Starbucks Korea, an affiliate of Shinsegae Group, conducted marketing that should not have happened and is unacceptable.

In addition to Chung Yong-jin's direct apology, Shinsegae Group will also present the findings of its internal investigation into the controversial marketing tactics. The group stated that the results of this internal probe will be explained during the press conference on May 25.

The marketing controversy has drawn significant attention, particularly given the historical significance of May 18, the anniversary of the 1980 Gwangju Uprising, a pivotal event in South Korea's modern democratic movement. The use of 'Tank Day' marketing has been widely condemned as disrespectful to the memory of those who fought and died during that period.

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As a result, we have deeply hurt the spirits of the Gwangju Uprising martyrs, their bereaved families, and the public.