'Chuno's' Han Jung-soo cuts card, declares boycott of Starbucks: 'Let's not go anymore'… exchanges with far-right netizens

South Korean actor Han Jung-soo has publicly declared his boycott of Starbucks Korea, a move that has resonated with a segment of the public critical of the coffee giant's recent actions. Han's decisive action, posting a picture of himself cutting up a Starbucks card with the caption 'Let's not go anymore,' signals a strong personal stance against the brand.

This boycott is a direct response to the 'Tank Day' controversy surrounding Starbucks Korea's 'Tank Tumbler' promotion. While the exact details of the historical event are sensitive, the timing of the promotion was perceived by many as deeply insensitive and disrespectful, particularly given the historical context in South Korea. The public's reaction, amplified by social media, quickly turned critical.

Han Jung-soo's public declaration serves as a powerful endorsement of the public sentiment. By aligning himself with the boycott, he not only expresses his personal disapproval but also encourages others to reconsider their patronage. This action highlights how consumer choices, especially among public figures, can significantly influence brand perception and corporate accountability in South Korea, where historical sensitivities are keenly felt and widely discussed.