CJ CheilJedang launches Spain's No. 1 tuna brand, Calvo, in South Korea

CJ CheilJedang is entering the premium seafood protein market in South Korea with the official launch of Calvo, Spain's leading tuna brand. The company announced on the 12th that it is introducing Calvo, a Spanish seafood canning brand with over 80 years of history, to the Korean market.

Calvo is a global brand exported to 66 countries, managing its entire process from fishing and selection to processing systematically. The products being launched in Korea include 'Olive Oil Tuna,' made with 100% Spanish olive oil, and 'Sunflower Oil Tuna,' packed in 100% European sunflower oil. A key feature of these products is the use of only three ingredients: tuna, oil, and salt, with no added seasonings, allowing the broth to be consumed directly.

The brand also enhances convenience and safety with its proprietary 'Easy Flip' packaging, which replaces sharp metal can lids with a peel-off film. Early market reception has been positive, with the 'Calvo Olive Oil Tuna,' pre-released on Lotte Home Shopping last month, selling out during its broadcast.

This launch signifies CJ CheilJedang's strategic move to capitalize on the growing consumer interest in healthy and convenient seafood options. By introducing a premium, traditionally-made product like Calvo, the company aims to differentiate itself in the competitive canned goods market.