CJ Onstyle Launches Creator Matching Platform ONTNER to Expand Content Commerce

CJ Onstyle is turning creators’ expertise and fan bases into commerce assets. The company said it will officially launch ONTNER on the 8th, a platform designed to connect creators with brands and expand content-driven shopping.

The move follows a sharp increase in purchases made through content and creators. CJ Onstyle said orders from creator collaborations rose 330% in the first half from a year earlier. The six-month total already exceeded the full-year figure from 2025. During the same period, the number of collaborating creators grew 3.2 times, while the number of participating brands increased 4.3 times.

ONTNER will analyze each creator’s content characteristics, fan base and sales performance, then combine those findings with product concepts and customer-demand data. It will use the information to recommend partnerships intended to match creators and brands more effectively.

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The competitiveness of content commerce depends on who helps consumers discover products through what kind of content and leads them to purchase.

Once a partnership is formed, creators will produce content and communicate with their followers. CJ Onstyle will provide the wider commerce infrastructure, including product sourcing, content and sales support, delivery and customer service. Creators who achieve strong results may later be developed into CJ Onstyle-owned commerce intellectual properties, such as Casa Log and De Elisa’s Perspective.

CJ Onstyle plans to expand creator-brand collaborations around ONTNER in the second half of the year and increase consumer contact through large-scale events. It also plans to combine the platform’s accumulated data with artificial intelligence to improve matching and sales forecasts. A company representative said CJ Onstyle aims to link short-form video, mobile live commerce and creators to lead the growing discovery-shopping market.

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We will develop creators into a new driving force for content commerce and build distinctive competitiveness connecting short-form video, mobile live commerce and creators to lead the discovery-shopping market.