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CJ Onstyle launches ONTNER platform to connect creators with brands
🇰🇷 South Korea /Technology

CJ Onstyle launches ONTNER platform to connect creators with brands

From Dong-A Ilbo · () Korean

Translated from Korean and summarized by DistantNews. Read the original for the full story.

At a glance

Press release Official statement New plan
  • CJ Onstyle will officially launch ONTNER on September 8 to match video creators with brands.
  • The platform will analyze content characteristics, fan bases and sales results, then combine those findings with product and customer-demand data.
  • CJ Onstyle said creator-collaboration orders rose 330% year on year in the first half, while the number of participating creators and brands also increased.

CJ Onstyle is launching ONTNER, a platform designed to connect video creators with brands and identify combinations that are likely to sell.

The company said the service will analyze each creator’s content characteristics, fan base and sales performance. It will combine that information with product concepts and customer-demand data to recommend potential partnerships and products.

The launch follows rapid growth in creator-collaboration commerce, according to CJ Onstyle. Orders involving creator collaborations increased 330% year on year during the first half of the year, from January through June. That figure already exceeded the company’s total for the previous year.

We will develop creators whose performance and growth potential have been verified into CJ Onstyle’s own commerce IP.

— CJ OnstyleThe company describes its plan for creators who perform well on the new platform.

Over the same period, the number of creators working with CJ Onstyle increased 3.2 times, while the number of partner brands grew 4.3 times. The company said it plans to develop creators whose performance and growth potential have been demonstrated into CJ Onstyle commerce intellectual property.

CJ Onstyle said it wants to turn individual creators’ fan communities into sustainable content assets for the company. ONTNER will officially launch on September 8.

We aim to expand individual creators’ fan bases into sustainable content assets for CJ Onstyle.

— CJ OnstyleThe company explains the broader commercial goal of ONTNER.
About this summary

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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