CJ ONSTYLE to exclusively launch Vera Wang in South Korea, boosting premium fashion

CJ ONSTYLE, the fashion arm of CJ ENM, is set to significantly bolster its premium fashion offerings by exclusively launching the renowned American brand Vera Wang in South Korea.

The company announced on the 25th that it has signed a licensing agreement with the modern luxury brand, founded by designer Vera Wang in New York in 1990. This collaboration will see CJ ONSTYLE exclusively develop and distribute Vera Wang's fashion collections starting from the Fall/Winter 2026 season.

Vera Wang, initially celebrated for its exquisite wedding dresses, has expanded into a global lifestyle brand encompassing ready-to-wear, eyewear, jewelry, fragrances, and home goods. This new venture marks a strategic move for CJ ONSTYLE to tap into the high-end market.

This is not the first time CJ ONSTYLE and Vera Wang have joined forces. Previously, CJ ONSTYLE became the first in Asia to partner with Vera Wang, launching the 'VW Vera Wang' sub-license brand. That collaboration proved highly successful, surpassing 400 billion won in cumulative orders within five years by incorporating domestic consumer preferences into Vera Wang's signature designs.

With this new exclusive deal, CJ ONSTYLE plans to introduce the original Vera Wang collection, emphasizing the brand's unique design heritage and fashion-forward sensibility, tailored for the South Korean market. The concept for the 2026 Fall/Winter collection is described as 'Modern Allure.'