CJ Wellcare launches Pompompurin 'Banana Enzyme' amid IP collaboration expansion

CJ Wellcare is expanding its wellness product line by launching 'Bio Core Banana Enzyme,' a new enzyme supplement developed in partnership with Sanrio's popular character, Pompompurin. This collaboration aims to attract a younger demographic by combining a beloved character with a familiar, appealing flavor.

The new product is an extension of the 'Kamut Grain and Vegetable Kombu Enzyme' lineup introduced in 2024. The 'Bio Core Banana Enzyme' is formulated to reduce the characteristic smell of enzymes while emphasizing a popular banana taste. The packaging prominently features Pompompurin, a character known for its high recognition among consumers in their 20s and 30s, enhancing its appeal.

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This new product combines the technology of Bio Core, a leader in the enzyme market, with the taste and character trends tailored to the preferences of the younger generation.

Leveraging CJ Group's 60 years of fermentation expertise, the enzyme's formulation includes green banana as a primary ingredient, sourced from the global brand Dole. The company highlights that green bananas contain over 35% resistant starch, a type of dietary fiber. The product is also designed to aid digestion, particularly for carbohydrates commonly consumed in Korean diets, such as rice, tteok (rice cakes), and noodles.

A CJ Wellcare representative stated, "This new product combines the technology of Bio Core, a leader in the enzyme market, with the taste and character trends tailored to the preferences of the younger generation." The company plans to continue introducing innovative wellness lineups with diverse ingredients that cater to the lifestyles of consumers across different age groups.

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We will continue to introduce innovative wellness lineups with diverse ingredients that cater to the lifestyles of consumers across different age groups.