Cloe x Rosita Fresita: Bags that evoke 80s and 90s nostalgia

Nostalgia for the 1980s and 90s is driving a new fashion collaboration between Mexican brand Cloe and the iconic character Rosita Fresita, known internationally as Strawberry Shortcake. The collection reimagines the beloved childhood figure into a line of handbags and accessories designed to evoke fond memories for consumers.

The initial release on August 7 quickly sold out, prompting Cloe to restock some of the popular items. The collection prominently features the character's signature pink and red color palette, along with strawberry motifs and design elements directly referencing Rosita Fresita's whimsical universe. A standout piece is a handbag shaped like a strawberry, a playful and literal interpretation of the character's world.

Beyond the strawberry-shaped bag, the collection includes the "Bolsa Hobo Chica Oe X Rosita Fresita" in red, crafted from vegan leather with an all-over collaboration print. This model boasts a detachable pouch and charm, monogram hardware, and an antibacterial lining designed to reduce bacterial proliferation by up to 98.9%. It measures 27.5 x 10 x 18.5 centimeters and retails for 2,200 pesos.

Another featured item is the "Bolsa Tote Chica," also adorned with the Rosita Fresita print and made from similar vegan leather materials. It includes a detachable charm, monogram hardware, an adjustable and removable strap, and a metallic closure. Measuring 25.5 x 10.5 x 21 centimeters, this tote also costs 2,200 pesos. The detachable charms add a collectible element, allowing wearers to personalize their accessories. For those preferring a more understated approach, the collection also offers wallets featuring the Rosita Fresita x Cloe collaboration.