Co-ed group KARD releases first full album, bids farewell to fans as a unit

After a nine-year journey, the co-ed K-pop group KARD is set to release their first full-length album, 'Where To Now? (Part.2) : NOWHERE,' on the 28th. Members expressed a desire to leave fans with happy memories as they conclude this chapter of their careers.

“

Recalling past memories, I want to leave slightly happier final memories.

Since their debut in July 2017, KARD gained significant international popularity, particularly in South America, with their unique music and co-ed performance style. This album is not only their first full-length release but also their final project as a complete group before their exclusive contracts with DSP Media expire. However, the members stressed that this marks a 'comma' in their journey, not a 'period,' to address widespread speculation about their disbandment.

"The four of us decided to conclude KARD's journey after this promotion," stated member BM, clarifying that this does not mean they will never see each other again. He added, "We might feature on each other's songs in the future, or we could release an album together again on an anniversary with DSP Media."

“

The four of us decided to conclude KARD's journey after this promotion. It doesn't mean we won't see each other again.

Jeon Somin explained that the initial statement about concluding their journey was due to contract expirations, and it seems the message was misinterpreted. The title track, 'BACK TO LIFE,' is a dance song built on tropical sounds and moombahton, aiming to recapture the bright and refreshing energy characteristic of their early hits like 'Oh NaNa' and 'Hola Hola.' The choreography incorporates a 'Last Carnival' concept, evoking the end of a festive celebration.

“

It was meant to signify the end of our journey due to contract expirations with the agency, but the statement seems to have been interpreted differently.

Despite their success overseas, KARD acknowledged a lack of widespread recognition in South Korea. BM lamented, "We were continuously called upon overseas, but we never became superstars on our home ground." He noted the limited opportunities for exposure in Korea, making it difficult to find solutions. J. Seph added that while they contemplated mainstream appeal, they have no regrets, feeling immense gratitude for the abundant love they received. When asked how they wish to be remembered, Somin simply hoped that the name KARD itself would remain in people's memories for a long time, in a good way.

“

After much musical trial and error, I think we've ultimately returned to KARD's true form. That's the image our fans liked the most, wasn't it?