Coalition MP calls out gambling advertising carve-out

Liberal MP Simon Kennedy has criticized the Australian federal government's proposed changes to gambling advertising laws, identifying a significant loophole that he believes would permit continuous advertising during online live sports streams. This concern arises three years after a parliamentary inquiry recommended a total ban on such advertisements.

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If you're streaming it on your smart TV, you'll see gambling ads in every break.

The legislation, introduced by Communications Minister Anika Wells, includes a ban on gambling ads during live sports broadcasts before 8:30 pm. However, Kennedy argues that the section addressing online advertising contains an exemption for live sporting events on streaming platforms. He stated that this exemption would allow gambling ads to be displayed "in every break," whether scheduled or unscheduled, during online streams.

"If you're streaming it on your smart TV, you'll see gambling ads in every break," Kennedy explained. He cited examples like "someone scores a try or kicks a goal, gambling ad" or during halftime breaks in AFL games. The minister's office confirmed that advertising would be permitted during these times on streaming services, provided users are logged in and over 18, and platforms offer an opt-out option.

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Someone scores a try or kicks a goal, gambling ad.

Kennedy dismissed the opt-out mechanism as ineffective, citing low uptake rates for similar systems. He proposed an opt-in model instead, allowing individuals to choose whether to see gambling ads. Other MPs expressed varied opinions, with some supporting the bill as a good step forward but wanting more, while others indicated they would not object to a total ban. The bill is now before a Senate inquiry, with differing views highlighting the contentious nature of gambling advertising regulation in Australia.

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I was a bit embarrassed about losing control [in parliament], but this is personal for me, and personal for millions of Australians.