Cockta recognized as a must-try non-alcoholic drink by Monocle magazine

The familiar taste of Cockta, a beverage enjoyed by generations of consumers in Croatia, has now captured international attention. The esteemed British lifestyle magazine Monocle has included Cockta among its selection of the world's most interesting non-alcoholic drinks.

Monocle's feature focused on unique beverages from around the globe, prioritizing products that represent local culture through their taste, story, and origin, rather than well-known global brands. Cockta stood out for its original recipe, distinctive character, and strong regional connection.

In recent years, consumers increasingly seek products with a clear narrative, known provenance, and distinct identity. This trend has led local brands, particularly those faithful to their roots, to attract attention from international media and travelers eager to explore destinations through their flavors and traditions. For Croatian consumers, Cockta has been a daily staple and a brand associated with childhood for many generations.

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We are very pleased that Cockta has been recognized for what has always made it special – its original taste, recognizable character, and strong connection to the region from which it comes.

This international recognition offers a new perspective on Cockta, positioning it as a regional brand that has garnered the notice of one of the world's most respected lifestyle magazines. Since its inception, Cockta has cultivated an authentic story through its original herbal blend recipe and recognizable taste, setting it apart in the beverage category. Consistency, originality, and a strong identity are values increasingly appreciated by consumers searching for products with a story and clear origins.

Cockta's appeal has also been noted by other international media, including CNN Travel, which previously featured it among characteristic non-alcoholic drinks from various countries and regions. "We are very pleased that Cockta has been recognized for what has always made it special – its original taste, recognizable character, and strong connection to the region from which it comes," said Jelena Slade-Šilović, Marketing Director. "This recognition confirms that products with a clear identity can be equally relevant outside their home markets and that originality and consistency with one's values are increasingly coming to the fore. For a change, Cockta."

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This recognition confirms that products with a clear identity can be equally relevant outside their home markets and that originality and consistency with one's values are increasingly coming to the fore. For a change, Cockta.