Colo Colo joins 'farming aura' trend ahead of Superclásico

Ahead of the highly anticipated Superclásico match, Chilean football club Colo Colo has embraced a popular social media trend known as 'farming aura.' The club posted a clip featuring club legend Esteban Paredes, accompanied by the phrase, "I'm entering the farming aura tournament. My rival in the first round."

The post references a memorable moment from 2017 when Paredes, then captain, confidently stated, "We are not going to lose" before a Superclásico against Universidad de Chile. Paredes went on to score in that match, solidifying the symbolic weight of his declaration among the club's supporters, known as 'El Cacique.'

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I'm entering the farming aura tournament. My rival in the first round.

The expression 'farming aura' has become a viral trend on social media, used humorously to describe someone who gains presence, charisma, respect, or an imposing image through an action, statement, or attitude. In this digital vernacular, 'having aura' means projecting impact or authority, while 'farming it' signifies continuously accumulating that symbolic prestige.

Similarly, the phrase 'my rival in the first round' is frequently used in memes to indicate that the first challenge in a supposed tournament or competition is already an incredibly difficult opponent. In Colo Colo's case, the club playfully suggested that their initial opponent in this 'aura tournament' would be Paredes himself, a club icon and a key figure in a particularly memorable match against their rivals.

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no vamos a perder