Comedian Lee Soo-ji clarifies 'Gangnam mom' parody, says intent was not criticism

Comedian Lee Soo-ji has addressed the controversy surrounding her 'Jamie Mom' parody, a character that satirized the lifestyle of affluent mothers in Seoul's Gangnam district. Appearing on the web entertainment show 'No Back Tak Jae-hoon,' Lee clarified that her portrayal was not intended as criticism.

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I didn't wear those luxury items to criticize them. I only wore them for the depiction.

"I didn't wear those luxury items to criticize them. I only wore them for the depiction," Lee explained. She added that she had fortunately not faced any lawsuits over the parody. The comedian shared an amusing encounter with a brand representative who, instead of being offended, found her portrayal "so fresh" that they had considered inviting her to a party.

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I was fortunate enough not to be sued yet.

In February of last year, Lee released the 'Jamie Mom' video on her YouTube channel 'Hot Issue Ji.' The skit mimicked the daily routines of Gangnam mothers, including eating kimbap in the car before their child's tutoring session and interviewing a tutor. The luxury items Lee wore in the video, such as a Moncler puffer jacket, a Chanel bag, and a Helen Kaminski hat, were noted for accurately capturing the fashion of the time.

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But I met a representative from that brand. As soon as I met them, I said 'I'm sorry,' and they said, 'It was so fresh that we were going to invite you to the party we were hosting, but the timing didn't work out.'